The controversial Legends Football League – women who play gridiron in skimpy underwear – have lost their broadcast deal with Channel Seven for its second season in Australia.
A Channel Seven spokesman said the emerging sport would no longer be televised. This is despite the LFL claiming the league attracted “record” television ratings and even beating A-League broadcasts with audiences of more than 300,000.
The news comes as the LFL confirmed it will expand into South Australia for its second season after it hailed its inaugural season a success.
The American game was first played in Australia in 2013-2014 and featured four state-based teams – Victorian Maidens, Western Australian Angels, New South Wales Surge and Queensland Brigade.
There was initial confusion over whether the league – which was originally called the Lingerie Football League in the US – would continue for a second consecutive season.
But a league spokesman told Fairfax Media the game would add a South Australian club for next season and had ambitious to add more teams in Victoria, New South Wales and Queensland. He added there were plans to create franchises in New Zealand, Cairns and Tasmania.
He would not reveal stadium attendance figures but claimed they were 30 per cent higher than expectations.
Channel Seven’s male-focused 7mate digital channel won the right to broadcast the game free-to-air last year despite several community groups labelling the sport degrading and sexist.
Ticketing options will also be expanding to include team memberships and corporate packages in the new season.
The NSW Surge won the 2013-2014 Legends Cup Championship over the WA Angels.